Fintech Startup - Brand Identity

MISSION
"We believe that every human being deserves a chance to provide for his / her family, and not live in a perpetual poverty."

SERVICES
• Employer based financial wellness program
• Financial Safety Net
• Savings and Emergency loans

GOALS
• Provide employees ( primarily low wage workers )
with the ability to build and maintain longer-term savings.
• Enable participants to access affordable credit to deal with
unexpected financial emergencies ( no more payday loans )
• Allow participants to responsibly build their credit score over time.

BRIEF
• financial vibe ( Target Audience are people with financial issues )
• translate what my business is about into a Logo Mark / Typography
• should appeal to a wide range of people

My SOLUTION
BRAND MARK
• "O" letter symbolizing a "pie" ( financial pie ) with a one slice pointing upward ( growth, progress, abundance )
• can be used as a standalone
• modern, approachable and potentially appealing to a wide range of people

See Full Case Study Here:
https://andreiblanda.myportfolio.com/fintech-startup-brand-identity

Visit Live Website
http://www.getonward.org