Fintech Startup - Brand Identity

MISSION
• Helping small business owners to be more effective technicians by giving them back time that they spend on business management and administration, so that they can focus more on their technical speciality, whether that is being a plumber, a dentist, a builder or a electrician.

SERVICES
Bookkeeping and financial management services like bookkeeping, payroll, invoicing, bill payment, job and project management, inventory management and reporting.

BRIEF
The logo should reflect the idea of growth, prosperity and safety.

KEYWORDS
Growth, Ease, Time-saving, Money, Safe

My SOLUTION
• A closed circle symbolising safety, protection and trust.
• The green colour symbolises growth, nature, money.
• The "lucky-4-leaf-clover" represents ease and good fortune, alluding to the financial services of the company, suggesting that their user`s money is in "a safe place".
• Luck = Time Saving.
• Typography that reflects an attitude of professionalism, modern and accessible.

See Full Case Study Here:
https://andreiblanda.myportfolio.com/brand-identity-for-good-numbers-startup