E-commerce Aggregator Startup - Brand Identity

Andrei Blanda
Andrei Blanda
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    E-commerce Aggregator Startup - Brand Identity
    E-commerce Aggregator Startup - Brand Identity
    E-commerce Aggregator Startup - Brand Identity
    E-commerce Aggregator Startup - Brand Identity
    E-commerce Aggregator Startup - Brand Identity
    E-commerce Aggregator Startup - Brand Identity
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    1. dribbble-logo-template-squarsse.jpg
    2. ahmed_2_present_11.jpg
    3. hashtag_commerce_-_presentation_2.jpg
    4. screen_shot_2016-06-22_at_17.48.40.png
    5. hashtag_commerce_-_presentation_1.jpg
    6. screen_shot_2016-06-22_at_17.49.00.png

    MISSION
    We live in an age of data overload with millions of quality e-commerce websites that mostly are being lost in the noise.

    SERVICES
    • Enabling online entrepreneurs to tell their story.
    • A place for entrepreneurs to co-create and mesh-mash ideas or products.
    • A platform that inspires cooperation and a healthy competition atmosphere.
    • Test and Validate Ideas or Products

    BRIEF
    Come up with brand system and Logo idea that is modern, smart and simple.

    TONE WORDS / KEYWORDS
    Platform, Aggregator, Prototype, Validate, Community, Social

    The SOLUTION
    • Balanced, simple and clean Brand Mark ( they wanted do reach a wider audience )
    • Customized "hashtag symbol" alluding to mesh-mashing, exchanging, community, social, hashtag, forward thinking ( italics )
    • "Techy" rounded edged typography ( modern, futuristic, tech-ready, dynamic )
    • Yellow-Orange as their Brand`s Main Colour Theme:
    - Knowledgable ( they aggregate online information )
    - Data Ready / Information Savvy
    - Trusted

    Full Case Study Here:
    https://andreiblanda.myportfolio.com/branding-for-startup-hashtag-commerce

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