Soroush

This project started with logo design and after that, it continued to iconography for digital marketing. Soroush is a grocery chain store and they wanted to re-brand their visuals. after several meetings to make a creative brief, I came up with an idea about customer happiness. So I created the slogan “ Happy Shopping Day.”.
After launching the campaign and collecting results from the target market, they found an increase in their brand satisfaction. changing their corporate color to red brought youth and joy to their brand. Finally, we continued this project with creating motion graphics with these icons to be used for digital marketing.