Physioactive Physiotherapy Clinic

Our client was opening a new physiotherapy clinic in Kelowna, BC. The target audience in this city are outdoors people. Other clinics in the city focus on the athlete and younger crowd. Physioactive wanted to appeal to a broader audience. The use of a tree in the shape of a P expresses their embracing of the outdoors but also symbolic that their therapy techniques get to the root of the problem.