The New Traffic Signs 1964

A facsimile copy of theTraffic Signs Regulations 1964.

Visual information in the form of signs is everywhere around us. Signage is a vital part of our society and enables us to understand, digest and respond to information which we require via visual cues. Although primarily created to help us, we are all guilty of under-appreciating signs and their history. However by those with a passion fir design, they are considered not just as a necessity, but as icons.

One of the most ambitious and effective information design projects ever executed in Britain, is the road and motorway signage system designed by Jock Kinneir and Margaret Calvert, from 1957 to 1967.

This booklet hosts a facsimle copy of an original booklet, reproduced in GF Smith Colorplan. Limited edition run of 50, including a limited edition poster on Colorplan Factory Yellow.

See the whole project at: https://www.behance.net/ballpointstudio