Ferreri Clothier Logo Redesign

And I'm back! It has been a great holiday in my hometown with family and friends. Being back in my small town has also sparked my imagination for branding projects.

This is a new identity that I have done for fun, for a small menswear business in my hometown. Their current logo was bothering me to no end and simply didn't stand up to their level of products or customer service that they offer.

I created a completely custom serif that gives it a high class feel with some added spunk to represent some of the funkier designs present in the store.

Please view the attachments for a mockup, and a old vs. new comparison. Let me know what you think, I may approach the owner at a later time to work something out with him.