A Driver Assistance App

My team at Traveloka Design has an internal challenge to rethink how an app could enabling better navigation for the users.

So I came up with my paper research from 2 years ago.

Basically, the idea is to help driver drive safer by notifying them if there are pedestrians in front of the car. The phone is placed on the car dashboard.

The background of this idea is based on the fact that 1,24 million people die as a result of road traffic accidents around the world each year. 22% of the victims are pedestrians. The majority of pedestrian accidents are caused by driver’s negligence on the road.

To minimize accidents on pedestrians, we need to develop a driver assistance system for vehicles that is simple to use and reliable.

Don't forget to check out the full pixel.

Cheers! 🍻