Backpack Giveaway

Backpack Giveaway was designed to equip elementary
school kids in low-income communities with the
supplies they needed to enter school in September.

This branding consisted of postcards, posters, social
media marketing, environmental design and custom
hangtags that were adhered to each backpack as
donations came in.

The childlike, simple look to this branding caught the attention of thousands of individuals with over 500 kids receiving
brand new backpacks and school supplies.