NJ1 Logo

I recently designed the logo for jet.com's Swedesboro fulfillment center.

Jet.com's NJ location has a strong gaming/nerd culture, so it was no surprise that they wanted their building's logo to reflect that identity. The short brief for the project included "gaming" and "StarCraft" as inspiration with the only brand necessity being the color purple.

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Project key points:
• Logo variations: 8
• Rounds of revision: 1
• Turnaround time: two weeks from project kick-off
• Sketches: literally dozens
• Total hours spent: approximately 6-8 including time staring at the screen not knowing where to start)