YAKUZA Sake

YAKUZA sake is a beverage that embodies the characteristics and values of the Yakuza gang in Japan.

The design is driven by engulfing the entire brand in the Yakuza culture. The gang is well-known for their full body tattoos and its meanings, and the bottle embodies their motto of "LIVE FAST DIE YOUNG" through the illustrations of koi fish and cherry blossoms.

The label is printed on clear adhesive vinyl that allows the opposite side of the bottle to be seen. The Yakuza motto is intentionally placed right behind the government warning, indicating that the Yakuza is not one to follow strict rules.