Acts Branding Exploration

Over the summer The Scenery had the privilege of working with Acts to create a brand. Acts mission is to empower the homeless and create abundant communities that bring people out of material poverty and into a new life.

We created three concepts all based on their mission and their goals. The first is an abstract take on abundant community - showing community as overlapping circles - creating a more powerful shape together. The second is based on the idea of a ripple effect - one person making a difference and impacting an community of people through a single action. The third concept is a mosaic or concentric circles - an idea that an individual can be surrounded by community and experience expedition impact.