Pizzey Ingredients Mark

When creating an icon for the Pizzey's brand refresh, I was inspired by cattle brands and logos on cast-iron. I tried to keep it as simple as possible while retaining a strong connection with the rest of the brand.

Since Pizzey's has positioned themselves as "experts in flaxseed" for so long, the mark had to feel sophisticated. However, I didn't want to lose the Pizzey's rural charm element that comes across in the rest of the materials.