Major X

I created the illustration of the brewery owner for another label, but it got shot down because the illustration in combination with the label could MAYBE be viewed as looking nazi-esque. I didn't want to trash the illustration, so I created a label for their experimental hop beers using the illustration and making it full-blown WWII AMERICAN looking.
The X is for eXperimental. It's also the middle initial of the guy in the illustration, and they have several WWII era vehicles that they bring out to events and tastings... so it all tied together perfectly.