Choice for Life - Logo Design

This is a logo design that I made for Choice for Life – a company that aims to create a search engine database of insurance information. Customers can search through their database of resources and make more informed decisions on which insurance program they'll purchase.

I opted to create a "superhero" character as part of their logo design to create a more friendly and confident vibe. Seeing as their target market was mainly first-time insurance users, I wanted to create this reassuring character for viewers to help alleviate the daunting prospect of purchasing insurance. Through the use of friendly shades of blue and green as well as rounded and curved shapes, I aimed to create a character that helped viewers feel like they can trust in the guidance provided by the company.