Visual Merchandising for Hermès, Autumn collection 2014

Back in time...
Realisation of Lyon`s showcases for Autumn collection 2014

In collaboration between Hermes and the Prospective design's MA, we had the chance to conceive and installed the Autumn Showcases' of Lyon's Shop. The project was offered to the class so we could deliver several proposals before one could be chosen out of them. The team we assembled was key, and all being well, Capucine Delaunay (designer), Guriana Lozano (graphist) and myself joined forces to tackle this challenge.

Following the general theme of the year, the Methamorposis, we attached ourselves to depict a dreamlike and mesocolombien world. An interpretation of the legends and dreams shaping our minds, products become Quetzalcoalt's artefacts, for the human beings to live like the Gods. Our project was chosen. In collaboration with Gwen Noury and Anne-Laure Pandolfi, we made our proposal evolved, rethinking every step, discussing every unit. On the night of 19 September, Quetzalcoalt took shape, on the morning of the 20 He emerged of the wall.