X-Bionic Redesign

For over a year, I've been working with the team at X-Bionic to launch a full redesign of their international website. X-Bionic is a Swiss sportswear brand, highly-recognized and awarded for its exceptional performance, design, and its scientific approach to athletic apparel. Although a leading brand in their industry sector in the EU, the emerging company lacked presence in the American market. 

The design challenge was to minimalize and re-structure all content and interfaces, mature the Swiss design aesthetic, and visually honor the sophistication and intricacy of the technology living within their products.

Check out the beta and shop now at x-bionic.com