Starbucks Reserve Roastery & Tasting Room Packagin

Packaging System and Kit of Parts I designed for Starbucks Reserve Roastery and Tasting Room, Seattle. The flexible label system with unique "Lot" shapes provided design and illustration guidlines so that each coffee bag was as unique as the coffee it contained. The Rebrand initiative meant taking the Reserve brand from "Exclusive" to "Discovery," hence the partial crop of the Starbucks Reserve logo in the experience. http://roastery.starbucks.com/reserve