Voucher Landing Page

I've got to admit landing pages aren't the most exciting thing in the world. However, they're a good exercise to help you ask questions that one might potentially gloss over. Questions such as what information needs to be prioritized, and what they key message really is. What kind of information do we need?

In this case the client wanted a landing page to be able to give individuals a voucher/gift card for the upcoming holiday season. The goal was not only to get people to sign up to the mailing list for future offers, but also to build a more personal relationship with people within our target audience. I found it imperative that we ask only the information that is relative to the user goal, hence why I stated that the phone number would be optional. Below the fold, I've also tried to explain what will happen after the user enters their details, trying to make the copy as concise as possible. Let me know if you have any comments, suggestions or feedback you'd like to add.