Foxhole Folding Shovel Concept

Thanks for the invite Yahya!

First Dribble: Packaging redesign exercise and rebrand for my packaging class in 2013. The packaging prior hid the product away inside a bulky box. The goal of the redesign was to use less material and allow the customer to interact with the steel directly. The rebrand was inspired by digging foxholes as a kid.

Original Package: http://www.fleetfarm.com/detail/Coghlan's-Folding-Shovel/0000000012576?utm_source=googleps&utm_medium=shopping%2Bsearch&utm_campaign=google%2Bproduct%20search&gslfah&gclid=CK27w_X71dACFQQoaQoduLIJBg