Brand Brainstorm

One of the first phases I go through in any branding project is a brand word association. Myself and any stakeholders will begin by brainstorming words that describe the philosophy, style, and/or feeling of the company. After this, the long list of words are broken down into a smaller, yet stronger list that represents the company in the most visual way. After this, I'll usually create a moodboard or styletile, depending on the client & scope.