Ironwill: Bootcamp for Beginners

Ironwill is one of the startup ideas which didn't even make it to the pilot episode. Two of my friends along with me decided to introduce people to Fitness in India considering how working professionals tend to ignore it - and then join a gym because they were told by their doctor due to health issues. Prevention is better than cure.

Ironwill's logo signified the beginner aspect to fitness by making it very approachable targeting workouts outdoors rather than indoors. Functional training which actually is fun.

The 4 rounded rectangles or as I like to call them - Chips (not so healthy now are they?) suggested the levels of training we'll be offering - starting from beginner > intermediate > advanced > expert.

The concept also revolves around the willpower of an individual which we showcased as a fist (Thank you, Marvel for that inspiration!)

The o above the last chip showcases the undercase i.