Beats (RED) Banner Concept

This was a concept that came about during the explorative phase on a project for Beats and Project (RED). The goal was to introduce the new (RED) products yet give some subtle visual cues to the deeper meaning of the collaboration with Project (RED). That's a wide gap to bridge but I think this was heading in the right direction. The final version ended up being much more product and brand focused per usual in this biz ;)

Cheers!