Trailclues

Every once in awhile I get the most boring brief and at the same time a very challenging one. This is one of those briefs that gave me a hard time. It's an app that lets users explore parts of a city they might otherwise miss through the premise of a treasure hunt. Users sign up as a team through a website and then are given clues that they have to solve using their surroundings. After solving a clue they receive some fact about the area and it's history as well as the next clue. Teams can take their time, try to get a good time on a leaderboard or compete with other teams to finish first. This was a rejected concept but I felt it conveyed a bit of what they're trying to do for a wordmark without being too overwhelming. The different colors/clues represent nature/outdoors, history, family n friends, fun, yada yada, that I planned on using for the branding collateral. Alternate T concept