Frederic Gray

Frederic Gray is a motivational speaker with a bold, inspiring and timely message of overcoming rising challenges and stressful situations that earned him the name Frederic "Create a Way" Gray. He is conducting presentations and seminars for organizations and corporations worldwide.

Frederic required a visual identity that would communicate his capacity of encouraging proper action, creating positive attitudes and improving performance on professional, organizational and personal levels, to both individuals and the companies they work for.

My solution was an image of a maze focusing on finding the way out of the maze - the "create a way" statement is aligned with the exit. Also the track illustrated by the white negative space describes the letter "F" and the maze itself the letter "G" which are Frederic's initials.