TAP Local Branding

Recently, Button was given the opportunity to partner with General Assembly and bring the TAP Conference content and experience to other major cities. That gave us the opportunity to expand the TAP brand.

We gave each city a unique feel through the use of color palettes inspired by the environment, landmarks, and architecture of the destination. We also wanted to give the TAP mark the appearance of motion and revamped the mark to reflect this.

We're excited to see how each city customizes the TAP conference and makes it their own. Keep an eye out for TAP coming to your city!