Leadership Landscape (How NationBuilder is different)

Wanting to communicate the concept that NationBuilder is “leadership software” (a new software category that, in short, is a combination of a variety of different kinds of software like management, marketing, etc.), this graphic, currently living here: ( http://nationbuilder.com/different —click download poster button) is one element of a much larger effort to revise the NationBuilder “Vision” section. Additionally, there was a desire to show that certain kinds of software categories exhibit more influence over others within the overall market. Political, CRM, nonprofit management, and advocacy software are the largest of these influencers, whereas event management, member management, marketing automation, and community software make up the smallest. Vendor examples for each category live in the individual tiers within their respective pie pieces. Hi-res file attached.