Crazy Good Meats

Crazy Good Meets provides a wonderful selection of locally made, and produced, processed meat products. They requested a logo that emulated their strength and passion for their business. I wanted to harness this strength so I chose a thick sans serif to accomplish this. I didn’t want the serif to stand on its own so I opted to use a paintbrush style font in order to illustrate the wildness of the company.

Since their product is placed in local Iowa convenience stores I wanted them to be striking and stand out in the crowd. I chose a lime green and black to accomplish this after visiting a few of the locations that were scheduled to carry their products.