Logo Exploration - Rebranding a 20+ years company

Unfortunately, my client wasn't game enough to go with these funky propositions. I really liked the first one, Where the transparency of the window is expressed by the different patterns.

Full case study: https://goo.gl/XAVoeQ
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Auroral is a family-owned company manufacturing affordable and high quality windows and doors. Their offer targets residential clients. 

They approached me in 2015 to redesign their brand identity.