AMO Customs - Brand Guidelines

We launched the amo customs brand organically, using social media to reach out and build relationships with the target audience. This allowed us to take the brand in various creative directions before establishing it’s place in the market. Our aim was to create a showpiece of the brands journey and it’s ethics, which could be transferable across various platforms. It also gave us an opportunity to provide overall guidance for the brands ever growing list of partners and retailers.