AMO Customs Branding

The most iconic athletes are the individuals that express their personality and flair in the sport they compete In. AMO Customs is a brand which helps engineer this for the masses. Our mission was to deliver a unique brandmark to give AMO’s iconic products a stand alone place in the market, reinventing the perception of customisation to a young mainstream audience; while being reactive in an every changing market. Our overall aim was to inject energy and noise into the customisation industry, while keeping the product looking premium and contemporary.