Experiential Digital Design - Austin

Often I get asked "What is experiential design?" or "What does your process look like?" here is an EXTREMELY abbreviated look at one of my newest projects I'm very proud of.

The process from start to finish looks a little something like this:
Sketch, to configurations and concept design, to content direction (not pictured), to engineering (not pictured) to mock ups in space, to user journeys (not pictured), to final install (often there is content creation to go along with this process as well, but we just played consultants on this project)

With a lot of collaboration help from my team here at Reflect and JGA (store design) we built something truly different for a different kind of Diamond store. Go visit if you're in the Austin area!