The UnRooted Tour

A kinetic logo I created for the infamous Roots Band.

This is part of a fictional tour identity that showcased a more vibrant side of the Roots band. From past albums, their image had a very dark, political aesthetic that was in complete contrast to their vibrant performances. I wanted to reverse the look by showing the vibrancy of their live shows in their branding identity of the tour.

Project includes a new logo, app/website interface, and ticket and backstage pass design. View full project at Hankdesigns.com.

What do you guys think?