Avenue Consultants Brand Book

A local civil engineering firm, Avenue Consultants contacted modern8 looking for a brand refresh and an accompanying brand book. We began by analyzing how the company approaches their work of solving problems, distilling their project process and visually representing their expertise. The mountaineering metaphor captures the complexity and scope of work they are known for, while the trail to the peak is detailed with steps from Avenue’s process, the final summit being analogous to the completion of a difficult project. This spread is a part of a 25 page brand book that includes guidelines for logo usage, a fresh color palette, typographic protocol, and tips on how to find imagery that emulates the Avenue Consultants brand.