Target Bag Redesign

One of the last projects I worked on at Target was the redesign of their bags to match the latest branding campaign (http://www.petersdesigncompany.com/#/target-dots-stripes/). The new bags just rolled out this month. It's pretty cool to see the stores filled with them.
A big thanks to Ted Halbur and his team for rolling them out after I left.

Allan Peters
Genuine & thought provoking brand identity design.
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