In-Store Display for Three Rivers Distilling Co.

Three Rivers Distilling Co. wanted to create a display to showcase their products and be eye-catching to the consumer. This is our prototype that we are having people look at to see if they would want a display for their store. We wanted to focus on brand recognition with the top of the banner showcasing the logo with graphic elements that are cohesive with their other collateral. The side panels feature their products and descriptions on one side and a simple graphic showing their distilling process. The light steel background is a contrast to the rich wood tones of the display, allowing for the graphics to pop. We purposely built the display to be a stair step so that the front row of each spirit receives enough light to help the bottles stand out and not be covered in shadows.