a luxury store

The website carries a carefully curated selection of luxury goods - from swiss time pieces to thousand dollar pens. It’s both a typical B2C ecommerce site, as well as a B2B one, listing their items to other retailers and dealer. Instead of doubling content we decided to include a dynamic CTA button which changes the label (and the action behind it) after a set quantity has been added. The shape at the very top will be animated in a slow and subtle way, comforting and hypnotizing you into thinking that dropping $50k on a watch isn’t such a bad idea.