The California Clásico

A deeply personal project that I have been working on since my move to California. As a lifelong fan for the beautiful game, I found out upon my move to San Jose that the longest standing rivalry in the MLS was The California Clásico between the San Jose Earthquakes and the Los Angeles Galaxy.

Upon further research of the rivalry and its popularity in the league, I noticed there was a vital piece missing to this puzzle; an identity. To unlock the full potential behind this heated event, I believed a professional and expressive brand was key in making sure the Clásico was the premiere event in Major League Soccer.

For the identity I took pieces of California's rich history with the Gold Rush, the iconic bear on its proud flag and the sun that sets in the West of the Golden State. Heavily inspired by NCAA Bowl identities and Super Bowl designs, I thought it was only appropriate to cater to an audience that revels in bold, bright and inspiring visuals to represent their beloved teams rivalry.

More pieces from the identity to come!