Iodes Lykos Brand Mark

Brand mark from a recent identity project for Iodes Lykos

(pronounced 'ee-oh-dihs lee-kohs')

The shapes in the background create a unique pattern every time you see the mark. The visual identity was inspired by the vibrant and ephemeral shapes seen as you twist a kaleidoscope.

'Rigidity and Fluidity' describes the aesthetic I wanted to convey throughout the identity. It describes the kaleidoscopic experience; colorful, rigid shapes flowing past each other as you twist and turn that tube of turbulent triangles!

See the Project & Read More here: bwredallover.com/projects/iodes-lykos