Hot Wheels / Matchbox

Long before boys are old enough to drive, they often have a garage or bedroom full of exotic cars. Mattel estimates that as many as 41 million children have grown up playing with Hot Wheels and Matchbox toys.

ICLA has had the pleasure of printing many of the promotional materials for these two major brands, such as posters, flyers, brochures, booklets, inserts, DVDs, CD’s, door hangers and coupons.

View more from this project on our website.