Building my Dad's website

I realized that a few months ago, I had promised my father, that I would brand his business to improve his presence. Granted that most of his work comes through word-of-mouth, he felt that having a presence online could distinguish his already established ‘brand' from the competition. When conducting research, I had actually found that other than findability and reputation credibility and trust were actually pretty important. Hopefully when I find some time, I can write a more extensive case study to report my findings.