Yaposhka

Elaborating the identity for one of Kharkiv's biggest delivery services specializing in Japanese kitchen and studying the market, we came to the conclusion that the industry of Asian-style restaurants needs a touch of renovation and freshness. Therefore, we decided to somehow abandon the traditional red and black palette, often used in the food and kitchen, and settled on unexpected and out-of-the-box colours and their shocking combinations. To add more flexibility and recognition to the style, we created a set of graphic elements, and their form is straightforwardly inspired by Japanese products: a slice of pizza, a sushi roll, rice, or cheese. Such variety of variables gave the opportunity to significantly widen the visual imagery of the identity style, having preserved its recognition and unique character.