On Core Bookkeeping

On-Core Bookkeeping Services is a well established company in Sherwood Park, Alberta. They had been operating with an image that didn't communicate who they were and the level of services they provided. The perception of their quality and value was off-the-mark. Lynn wanted an image that was more reflective of her company and wanted to attract new business owners, especially the millennial market.

The bookkeeping industry is plagued with cliché logos or subpar images. We wanted to create an image that would stand out, be versatile for all their marketing efforts and truly reflect who they are. We developed a new logo that accurately told her brand story.

Triangles are the strongest shapes to build with. Each point distributing weight equally. The 3 sides represent her slogan: accuracy, integrity and Flexibility. Inside is the side profile of counting machine paper that forms the letters O & C. Red is the personality profile of their clients. Orange represents her staff. The Blue signifies honesty.