Outerknown E-Commerce Website

Strategy an Design for a progressive outdoor fashion brand.

Design house POP Studio tasked us with designing the UX/UI and visual elements for the OuterKnown e-commerce platform, launched this July. With a brand already set in place, we applied our user experience expertise and visual design skills to connect the two phases of branding and development in the overall website creation process. Our design team began by focusing on creating personas and user flows to gain insight into designing the best user experience for Outerknown customers. From there, a sitemap and fully interactive wireframe prototype were created with the purpose of expressing layout and functionality to both the Outerknown team and our designers. Upon completion, the team produced high-fidelity mockups with functional specifications that the developers at Kering would use to build the site.