"Jam" branding drafts

Various drafts for the visual identity of a fictional music application called "Jam" as part of one of my personal projects. As you can see, I experimented with a range of examples aiming to reach a harmony between the brand's musical context and the literal connotations of "Jam's" title. The two large assets here were selected as the final versions of the application's logo and app thumbnail respectively.

Read all about it here! http://kenzoishida.wixsite.com/callmeishida/single-post/2016/10/28/JAM-The-Mini-Project-Part-1-The-Brand