Dini OTC - Logo Design Brand Mark Symbol

FULL PROJECT: https://www.behance.net/gallery/44305027/DINI-OTC-Brand
I went for something really bold here – I tried using a stork, a symbol mostly associated with brands manufacturing baby products. In the Bulgarian culture the stork is however a symbol of health and new beginnings. Our ancestors believed a stork nest above a house will bring its inhabitants a year of health. The storks were believed to be traveling long distances around the world to bring health and longevity to the people.

The old German word for stork is “Adebar”, coming from the outdated verb “bern, bero”, which means “to bring”. That's why according to German folklore the stork is also believed to be a bringer of well-being.

ДИНИ ОТС ООД is a licensed distributor of medical goods, nutrients and cosmetics. The company's activities are closely linked to trading with healthcare products. The company is using its own logistics to ship to its clients all around Eastern and Western Bulgaria.