More

Branding for The New More Co., a community driven site that helps bridge the gap between work and family.
Logo represents the "M" of The More Brand. This letter's three points represent the overlapping subjects of the brand, work, family, and self.
The three abstracted people within the icon represent balancing the three roles, which ultimately make up your cohesive identity as a parent, business owner, and human.

Company Manifesto:
Balance. Having it all. Leaning in. We’ve worked through all the paradigms. And what we learned is that everyone’s all is — and must be — different. At MORE, we believe there’s a way to create a life that you want — that brings together your work and your family so that you can have more than you thought possible.

Website:
http://www.thenewmore.co/

Christine Carforo
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