The Terrapin 5k
A long time ago, when I was a full-time designer, I created a whole suite of brand identities for a series of 5k races in Chicago. This particular event, the Terrapin 5k, was a race/rock concert with a Grateful Dead theme.
I built this type by hand in Illustrator, basing it off an old Grateful Dead concert poster that hung in my boss' office. At the time it was the biggest project I'd ever undertaken as a designer and definitely not the last time I stayed up all night working on something because I insisted on doing it the long way, by hand.
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