CHINESE SLANG CARDS - TŬ HÁO

土豪 - TŬ HÁO
Literally: dirt baron
Colloquially: nouveau riche
The sudden economic boom of the last few decades has launched many Chinese entrepreneurs from modest backgrounds into stratospheric wealth within a single generation. Tuhao is often used to sneer at the gap between this group’s spending power and their sensibilities & manners, but also re- fers to the all-gold-everything aesthetic that characterizes this excess.

Behance: www.behance.net/gallery/44274711/Chinese-Slang-Cards