Fendi 90 Years

This project has been the most challenging I've ever done every step of the way. To promote Fendi epic fashion show at the Trevi Fountain in Rome, I developed a website which has shifted into 3 different layouts during just a week. A first "teaser" landing page, the one updated here, a second with the live-streaming and a last one, still online, with all the contents of the fashion show (https://fendi90years.com/en).

This one had a different and interactive way to discover editorial contents such as photos of fashion bloggers and articles about the long-lasting bond of the maison with Rome. The user could navigate the contents through a menu made with 4 concentric circles (like the 4 days before the show and the circles in the water, as water was the main subject of the fashion show). It'd been challenging as the ux could've mislead the user but I'm glad the client enjoyed both the concept and development.

Thank you.